A few years ago, I read an article by Jurriaan Kamp about beautiful and innovative initiatives. They did exist, but were not successful, because hardly anybody knew about them. He was quoting Gunter Pauli, author of the book The Blue Economy, that I met later at a book launch.
After that meeting I followed about 75 meetings, workshops and seminars. Circle Economy congresses, Green Deal presentations, Nudge days – you name it, I did it. With one big common denominator: sustainability. Pauli was absolutely right about innovative initiatives needing to improve their communication. That is why I founded Fair Focus.
Fair Focus has the ambition to help SMEs and scale-ups to convey their message effectively. So they can find great leads and new investors. So beautiful and innovative ideas do get the attention they deserve. The love they need. We work B2B, but with full focus on attention. From person to person.
Annelies Putman Cramer,
Founding Partner at Fair Focus