Pleased to meet you


A few years ago, I read an article by Jurriaan Kamp about beautiful and innovative initiatives. They did exist, but were not successful, because hardly anybody knew about them. He was quoting Gunter Pauli, author of the book The Blue Economy, that I met later at a book launch.

After that meeting I followed about 75 meetings, workshops and seminars. Circle Economy congresses, Green Deal presentations, Nudge days – you name it, I did it. With one big common denominator: sustainability. Pauli was absolutely right about innovative initiatives needing to improve their communication. That is why I founded Fair Focus.

Fair Focus has the ambition to help SMEs and scale-ups to convey their message effectively. So they can find great leads and new investors. So beautiful and innovative ideas do get the attention they deserve. The love they need. We work B2B, but with full focus on attention. From person to person.

Annelies Putman Cramer,

Founding Partner at Fair Focus

MISSion and vision

With our experience, expertise and enthusiasm we aim to help innovative SMEs and scale ups by creating content and exposure for them. We are working in the field of PR and communications and focus on B2B companies in the Amsterdam area. We support entrepreneurs and organizations in their quest to grow and become successful. We help them with our everlasting personal, practical, proactive and positive attitude. We are happy to do so and we are good at it.

At Fair Focus, we are committed to turning groundbreaking ideas and innovative initiatives into a success. Because entrepreneurs in the Tech, Health, Medical and Service sector are often busy with so many other things than PR and communication, we have made it our goal to support them with this. We believe that they are laying the foundation for a positive future and aim to help them along the way. So they can solely focus on what they do best – as can we.

meet the team!

Annelies Putman Cramer, Partner
Annelies Putman Cramer, Partner
She grew up in Bussum, studied in Paris and Maastricht and gained her communication wisdom in Amsterdam. Successful in PR and marketing for 25 years. Annelies directs the Fair Focus projects with passion, performance and creativity.
Marliek Weldring,
Marliek Weldring,PR Consultant
Marliek is analytical, thorough and result-oriented. With her background in marketing communication and critical, out-of-the-box mentality, she helps our scale-ups to get the publicity they are looking for.
Amira Zouaghi,
Amira Zouaghi,Intern
Amira is creative, pro-active and always thinks in terms of possibilities. She studies
Commercial Economics and has a background in sales. She enjoys putting her knowledge about marketing and sales into practice at Fair Focus!
Jan Heemskerk,
Jan Heemskerk,Copywriter
Journalist, columnist and former editor in chief of Playboy magazine, author of several books and – more recently – press releases. Interviewer. Advising and brainstorming, he brings his creative ideas to the table at Fair Focus.
Karin Rus,
Karin Rus,Copywriter
Brochure, press release or radio interview: Karin always knows to find the right words. She is a master in transforming even the most technical topic into an appealing, convincing and enticing text. Timeless, understandable and always a joy to read.
Petra ter Doest,
Petra ter Doest,Journalist
Petra is a journalist by nature, having worked for news magazine Elsevier for over a decade. Print publishing used to be her craft, now she gives workshops to teach people how to publish about their company or themselves.
Nikola Fin,
Nikola Fin,Visual Designer
With a background in media editing, Nikola is creatively involved in any video production for our clients. From design to visuals and presentations. Positive and proactive are the keywords for this valued colleague!
Fusina Verloop,
Fusina Verloop,Content creator & Connector
Fusina is very enterprising; for 10 years she was the devoted initiator of cookbooks promotion in the Netherlands and Belgium. For Fair Focus, she creates content for social media, connects press contacts and links relevant parties to one another for mutual benefits.
Daan Putman Cramer,
Daan Putman Cramer,Business Consultant
Daan worked as a business consultant at KLM for 10 years. After that he worked as an advisor on the crossing between business and ICT. Since 1995 he has worked as an independent consultant in the field of strategic planning, innovation and change. With everlasting creative solutions in his toolbox, he is committed to the succes of our clients!


Looking for an inspiring job in Amsterdam?


REady to scale

Ready to Scale is a unique growth program for companies with the ambition to expand. It was designed by ACE, The Startup Network and KplusV, working together with entrepreneurs, investors and Amsterdam Universities to stimulate scale-ups to grow. Fair Focus is one of these partners. We love brainstorming about pressing PR- and communication issues in order to help companies grow!

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Check below to see what has been published about us.

Fair Focus: because our actions speak as loud as our words.