Our clients speaking

“Nice cooperation, friendly, humorous, a real Amsterdam lady who knows how to handle things. A down-to-earth and creative PR agency.”

Sander Claessen, Marketing & Design Manager Lightwell

“We have received countless publications in all kinds of Dutch media, from the daily newspapers to trade magazines to entrepreneurial platforms. We have also reached a number of international publications. While brainstorming, we always come to good campaigns together. I’m very happy with it.”

Ermesto Spruyt, CEO Tunga

“A nice way of working together and good contact. Especially for SMEs an interesting and good party to work with. Fair Focus offers a very accessible way to do PR for small businesses. ”

Florent Geerts, Business Unit Manager Thirona

Frequently Asked Questions

At Fair Focus we work based on a monthly fee or on project basis. Together we will discuss which service fits your company needs the best.  

  • The monthly fee service offers a contract for a minimum of 3 months. This includes an agreed number of PR-support hours on a monthly basis, press releases, media selections, distribution and pitching at journalists and editors.
  • The project basis service is based on individual rates per purchased service or product, like preparing a one-time press release. 

Prices are on request because we want to offer a service that fits every company individually. We create a price quote depending on your needs.

When we distribute a press release, we charge communication costs. Back in the days we used to work with stamps, but nowadays we work with a digital database. For every address we write, we charge €0,20 cents per address. 

Most of our clients are innovative scale-ups in the industries of technology, health, medical and service. We also serve clients in other industries, like Food and Hospitality. Fair Focus has many years of experience and are able to help entrepreneurs and businesses in every industry with their PR!

PR = Public Relations. At Fair Focus we take care of positive exposure on different media platforms. In this way your message, product or service gets some attention from external target audiences.

PR is about everything a company is doing to make people think a certain way about a company. Marketing is everything a company is doing to maximize the sale of a product or service. 

Often, PR is something that starting companies forget or they don’t have the knowledge. Relevant media coverage is very important for companies that want to grow. We are passionate about what we do and we have a multitude of contacts in the media – online and offline. At Fair Focus we know how to communicate with them. 

You can bring your PR to us with confidence. So you can fully focus on what you’re good at: your core business. Then we will do that too!

Fair Focus focusses – as one of the few PR agencies – on B2B PR, specifically aimed at start-ups and scale-ups. We have tons of experience with businesses in these phases en know how to contribute – with a PR perspective – to their goals. Especially in the companies without a PR manager and no time and experience for PR, we can be a great added value. 

With our experience, expertise and enthusiasm we aim to help innovative SMEs by creating content and exposure for them. We are working in the field of PR and communications and focus on B2B companies in the Amsterdam area. We support entrepreneurs and organizations in their quest to grow and become successful. We help them with our everlasting personal, practical, proactive and positive attitude.

We are happy to do so and we are good at it.

At Fair Focus, we are committed to turning groundbreaking ideas and innovative initiatives into a success. Because entrepreneurs in the Tech, Health, Medical and Service sector are often busy with so many other things than PR and communication, we have made it our goal to support them with this. We believe that they are laying the foundation for a positive future and aim to help them along the way. So they can solely focus on what they do best – as can we.

We are there for SMEs located in and around Amsterdam, that want to grow. Whether you are looking for investors, new customers, want to attract employees or generate more brand awareness; PR en communication are indispensable tools. Fair Focus supports by defining and carrying out a PR strategy that is connected to the goals set. By means of PR and communication, we create content and attention in relevant media outlets, so your message reaches the target group. We specialize in B2B media, have a large network and are always there for you. We are creative and have a sharp narration. And we use that to get your story out into the world. We are committed to our customers because success for them also means success for us.

At Fair Focus we are working by following these core values: personal, positive, practical and proactive.