Fair Focus is the perfect partner for SMEs that do not have a communication manager but do want to get in touch with their B2B target groups. With our experience, knowledge and network we find the way – so your information, product or message reaches the right person through the right medium at the right time. We open doors and create new opportunities.
A lot is happening in your company.. But how to translate this into exposure?
We help monitor and detect opportunities for news worthy stories.
We create content, say a press release.
SELECTION & DISTRIBUTION– First we inform our own media relations – Then we prepare a target group orientated media selection – And distribute the message via email and our database
– Publications appear in on- and offline media – We keep pitching until we have attained 3-5
OWNED & SHARED
– We share the publications on your (social media) channels – And on our own
– Through social advertising we ensure your publication reaches a wider audience
- Together we check the results; what was the effect of the exposure?
- Brand awareness? New leads? Investors? More media attention?
A good combination of paid, earned, shared and owned, can significantly increase the return on your content, extend its lifespan and widen its reach.
With PR, journalists report on your product, making the message more credible. It is a cost-efficient way to reach big target audiences. Fair Focus can translate even the most complex, technical topics to clear, attractive press messages.
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